The purpose of this project was to design a brand kinetic system for a hypothetical conference. Understanding the unifying message that the chosen conference speakers will deliver, and what’s the key takeaway for conference attendees was vital to creating a dynamic brand system. The conference needed to inspire and stimulate conversation.

The main challenge of this project was to design an annual design conference (New Society) that celebrate the individuality and humanization in the world of brand identity and global advertising. The logotype has a slanted "o" in it to show the humanity in branding aesthetics. Using color and intricate typographic combinations was vital in creating a fun and youthful visual experience for young designers and current field specialists alike.